Frank And Oak Opens First Store in China

Canadian
fashion and lifestyle brand Frank and Oak expands its footprint in Asia with
the opening of its first Experience Store in Shanghai, China.

Located at Tai Koo Li mall in downtown
Shanghai, the new Frank and Oak Experience Store was designed by Montreal-born
Sacha Silva, who has been pioneering sustainable design and construction in
China for more than 20 years.

Setting a new sustainability benchmark for
retail stores in China, the store was designed for both disassembly and re-use. 62
per cent of materials used in the shop is biodegradable or recyclable.

The new store showcases the brand’s new
collection “Traced by VeChain” featuring winter products made with sustainable
fabrics and processes. These include their yak sweaters and accessories
collection that uses yarns and processes traceable by VeChain’s blockchain
technology to easily capture supply chain data and manage proof of production.

Certified as a B Corporation since 2019, Frank
And Oak meets the highest standards of verified social and environmental
performance, transparency, and accountability and is legally required to
consider the impact of their decisions on their workers, customers, suppliers,
community, and the environment. The integration with blockchain further
enhances its brand claim of high standards. With immutable data stored on
VeChainThor, Frank And Oak broadcasts its intention to ensure durability,
functionality and style without compromising the planet.