NBA and Coinbase sign partnership deal

Coinbase, the publicly traded crypto exchange has announced a new partnership with the NBA.

The NBA’s tie-up with Coinbase is reminiscent of Major League Baseball (MLB) inking a deal with crypto exchange FTX that went live in July.

The exclusive deal, which extends to the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball, sees Coinbase become its first ever cryptocurrency platform partner

“As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world,” Coinbase Chief Marketing Officer Kate Rouch said in a statement.

The agreement promises that Coinbase will have considerable brand presence at NBA during nationally televised games.

The cryptocurrency company will also become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as a partner of NBA G League Ignite.

The news comes a few days after the NBA agreed a multi-year partnership with Google in becoming the official fan phone of the NBA, NBA G League, and NBA 2K League.