Chelsea land £20M-a-year sleeve sponsorship deal with cryptocurrency group WhaleFin

Chelsea are set to unveil a £20 million-a-year shirt deal with cryptocurrency group WhaleFin, it has been revealed.

It was previously reported that current sleeve sponsor Hyundai were set to consider their partnership with Chelsea due to Roman Abramovich’s sanctioning.

But now, as Chelsea are set to be taken over by Todd Boehly, Mark Kleinman reports that the Blues are set to unveil a new sleeve sponsorship.

The report states that Chelsea have agreed a shirt-sleeve contract with WhaleFin, a digital asset platform owned by Singapore-based Amber Group.

The deal, which will launch next season, could be confirmed publicly as early as Thursday morning.

Despite Hyundai’s distance from Chelsea during Abramovich’s sanctioning, sources close to the transaction said that the agreement was signed in January, before the UK Government sanctioned the Chelsea owner.

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WhaleFin have also struck a deal with Atletico Madrid as they enter the football advertising world.

This news is republished from another source. You can check the original article here

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