Farfetch will initially accept six cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), USD Coin (USDC), among others.
Customers with an existing cryptocurrency wallet can scan the QR code displayed on the checkout screen to make the payment using cryptocurrency.
It comes after the luxury fashion platform announced in June that it would begin accepting cryptocurrency payments on the Farfetch marketplace later this year.
The company said it will also offer cryptocurrency payment capabilities for luxury brand clients, with sneaker marketplace Stadium Goods launching shortly.
Edward Sabbagh, chief marketplace officer, Farfetch, said: “Innovation is at the core of our business and we are continually looking to implement new technologies that provide an enhanced shopping experience for our customers. We are excited to offer cryptocurrency as a payment option for customers shopping on the Farfetch marketplace. Customers are increasingly interested in new payment methods and cryptocurrency is growing in importance with luxury customers.”
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