Getty Images Goes NFT in Partnership with Candy Digital

With a strong brand and impressive library, Getty Images takes aim at the NFT market.

Getty Images Enters the NFT Space in Partnership with Candy Digital

On Tuesday, Getty Images announced an exclusive partnership with Candy Digital to introduce its very first NFTs.

According to the announcement,

“Getty Images, a preeminent global visual content creator and marketplace, and Candy Digital, the next generation digital collectible company, today announced a new multi-year partnership agreement that makes Candy Digital the exclusive developer and marketplace for Getty Images NFTs.”

The announcement went on to say,

“Through this partnership, Getty Images and Candy Digital will collaborate and develop a diverse portfolio of NFT products and collections derived from Getty Images’ extensive library of more than 465 million images.”

The extensive library consists of more than 135 million analog archival photographs. The general public has never seen many of these images. Getty Images and Candy Digital will release these works in NFTs for people to view and collect.

Getty Images CEO Craig Peters said,

“With the very best content at our core, innovation is woven into the fabric of Getty Images and this partnership speaks to our mission to connect people with our high quality, exclusive visual content.”

Peters added,

“We are proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.”

Getty Images plans to roll out “more than 30 million new digital assets to its platform each year.”

Getty Images joins a growing list of mainstream players to target NFTs. Candy Digital sees an expanding partner list as interest grows.

The NFTs will be minted on the Palm blockchain, an Ethereum (ETH) side-chain.

Earlier this year, the Associated Press entered the NFT space to monetize its journalism.

This news is republished from another source. You can check the original article here

Be the first to comment

Leave a Reply

Your email address will not be published.


*