Notably, the filing claimed that the tabloid’s insinuations had cost Trump “the unique, once-in-a-lifetime opportunity … to launch a broad-based commercial brand in multiple product categories, each of which could have garnered multi-million dollar business relationships for a multiyear term during which Plaintiff is one of the most photographed women in the world.” The lawsuit stated that Trump had the potential to launch product lines in, “among other things, apparel, accessories, shoes, jewelry, cosmetics, hair care, skin care and fragrance,” to capitalize on being first lady — but had been thwarted by the damage caused to her reputation.
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